Since May 2018, I’ve worked as a product designer at Torch 3D. This role has challenged me to expand my concept of design beyond print and screen, and into three-dimensional space. Since joining Torch, I’ve built wireframes and prototypes, designed screen UI, done multiple user studies, concepted and built spatial UI in Cinema 4D, participated in 90,000-foot conversations about product strategy, and everything else in-between.
When you’re part of a two-person design team at a 12-person startup, you kind of have to do it all. On the flip side, you get to do it all.
Torch AR stands alone. There is legitimately no other authoring app like it in the world. Design AR experiences with no code, and publish to iOS, Facebook, Instagram, and more.
Once we moved into publishing Torch projects to a variety of platforms, we needed to build a tool for customers to manage exports.
A design system.
After we’d initially launched, we realized we’d created more styles than we could handle. To help focus our app, we made a system.
Buttons & rules.
Before the design system, we had no fewer than 20 button types. It was confusing. We consolidated to three button types, and added a bunch of rules on how they could be used.
Type, oh. Positive.
To reduce load on the user, we consolidated our type styles into a harmonic set of headlines, body, and captions.
A large part of UX for me is just sketching to get thoughts out. I’ve recently taken to using Procreate on iPad, and it’s changed my approach to UI and UX pre-planning.
To test features with users, as well as to provide motion/interaction specifications to our Engineers, I used both Origami Studio and Framer to prototype design concepts.
From R to L: new menu system prototype (Origami), “ancient” profile prototype (Framer), project filtering (Origami), plane scanning prototype (Origami)
Part of designing an AR authoring app is creating UI that lives in space—not just on screen.
I had a chance to catch up with Alex Vera of IDL Worldwide to talk about Design Week 2019 and what’s going on at Torch.