Lost in Reddit
Anki approached our team to do some off-the-beaten-path advertising for their first AI robot, Cozmo. I got involved on this in the role of Game Designer, taking the initial creative concepts and designing a game from them—game mechanics and gameplay. I also had the opportunity to pilot Cozmo for the six-hour live game, which was the first-ever Reddit-initiated live-stream event on their platform.
Game Design lead, Puppeteering, Emotion Management
Reddit had six hours to collectively vote on what actions Cozmo took. There were seven rooms all fashioned after popular subreddits. Three of the rooms contained challenges Cozmo could only play if he earned Karma in the non-challenge rooms. Winning each challenge earned Cozmo a golden "key cube," all three of which were needed to unlock the final door, letting him exit the escape room.
Cozmo: Lost in Reddit was nominated for a One Show award for Innovation in Interactive Gaming.
Initial comps of the layout of rooms. I took heavy inspiration from Zelda, first considering each room (subreddit) to be a mini-dungeon of its own.
I worked very closely with our Set Designer and production partners to ensure the layout and decor of each room was in harmony with the game play for each room.
I spent hours practicing with Cozmo using custom software written in-house that translated actions on a PS4 controller to Cozmo's movements. I had direct access to the code, so I was able to make tweaks to the controller's response as I went, dialing in the perfect setup.
Each room of the game was meticulously plotted out in a series of logical pathways that we could expect Cozmo to take throughout the event.
I worked with a storyboard artist to help engage clients early in the process and to help the set design and fabricators to visualize the flow of each room.
Expressing emotion is one of Cozmo's key features, so we mapped the broadest range of emotions possible to a standard Apple keyboard, with layered functions for each room.
a superior siege weapon
In r/WhatCouldGoWrong, we gave a nod to r/TrebuchetMemes and included a functioning trebuchet Reddit needed to use to win the challenge.